I live in Gainesville and know that dealership, they're very good to deal with. I haven't purchased from them myself, but a close friend who works for a credit union's loan department gets most of her vehicles there. From what I understand, their price is their price... they don't really haggle, they just price their vehicles realistically. If it sits long enough, they'll reduce their asking price. They have clipboards they give you when you come in that list all their vehicles, with year, mileage and price, then they just let you browse until you need help.