What is Ford thinking by not building a quality smaller truck that will beat the pants off Toyota & Nissan? My thoughts are that if Toyota is still building the Tacoma and Nissan is still building the Frontier, then Ford needs to not up to the competition. I do not like either of those trucks. Unless Ford has something in the works that we do not know about, I feel that Ford is letting us down - Big time. Heck, even GM is building a 1500 hybrid truck. I know that the F-150 is Ford's bread & butter, and that it is aimed at the contruction market, but I sure hope that when we are ready to purchase a new vehicle / truck Ford will not let us down.