Ford Embarks on New Marketing Strategy

[TomT]

Bold move? Can't say I've seen the commercial yet but I think it's going to take more than that to boost Ford. At least it's different. I don't know about the rest of the country but all we see here in Texas are commercials for the F-150 fifty times a day.

 

[Dallas Starr]

I hate that I keep hearing about the new vehicles and there is never a mention on the ST. Its always the new edge (which I do like) and stuff like that.... boooooooo

 

[Todd Z]

Big D,

Ford sells 50K Sport tracs a year with 0 dollars spent in advertising. They are comfortable with those numbers...

Todd Z

 

[MARVIN McINTYRE 2]

BOLD MOVES! Hmm... could that mean: Marketing Our Vehicles Ever so Sparingly? Or I could do a few more acronyms ... or someone else could do the same thing and have something more elaborate to say!



Chime in folks........ BOLD M.O.V.E.S. what's your acronym?

 

[Jose Santana]

Big Ole lame Dumb marketing of Vehicles Except Sporttracs

 

[Dallas Starr]

thats a gooder

 

[Nelson Atwell]

How about this for a strategy? Build high quality and efficient vehicles and provide excellent, no-hassle service after the sale. It works for Toyota.

 

[Josh Langel]

Very true Nelson.

 

[Jeffrey Travis]

OK, just saw a Bold Move commercial - I cannot say I am moved to go buy a Ford. The song did not grip me or get my attention - I actually missed the first 3/4 of the ad until I looked up and saw the blue oval coming at me and I said, "That's the ad."



Maybe I am not the target market anyway. Who wants a 39 yr old, white male who is married with two kids and holds a 4 yr degree buying their product? I am part of the minority right?



JT#14