Seems to me Ford will continue to miss two very important markets. They need two vehicles:
1. Small, cheap, rugged "work truck" that has 4 cylinder, hybrid, or plug-in electric power. Could have four doors. 4-6 foot bed. This would be a basic, cheap, but tough as nails little pickup- kind of like the early/mid 70s Datsun pickups.
2. A replacement for the Sport Trac. Upscale, loaded, capable, smaller than F150 vehicle that can be used off-road as well as on interstates. 4-6 foot bed. 2 and 4 doors. Luxury interior, stylish options for exterior. Wide price range, but more focusing on upper end. Economic drivetrain and performance drivetrain options. 2 and 4WD. Could have enclosed or open cargo area options. Towing options to 6000 trailer weight also important.