Bill Ford has a long way to go to bring Ford back around. Nassar spent too much money on Jaguar and Volvo. He wanted Jaguar to compete with Mercedes and BMW. He did not invest enough money back into the Ford car line. That is one of the many reasons he was fired. Bill Ford is working hard to turn the company around.
Unfortunatly, there are still mistakes they are making. The Fusion should have came out before the Fivehundred. The Focus should be killed and replaced with something that looks better. Loof at the Civic. A very sharp looking car. It is a coupe. IMO, people want coupes more then they want an ugly hatchback. Make a Focus a sedan and a coupe. Add a real "performance" model. Something with a turbo. Look at the Cobalt SS or Neon SRT-4. Investment would be minimal with big paybacks. The secret is pricing it right. No need for an entry level car to cost over $14,000.00. Strip it down to start the price at 11,000 and they will sell like hotcakes. Ford sold the hell out of the Escorts when they had the "one price" pricing. the top selling small car was the Escort. The Focus has never achieved those numbers Ford got with the Escort.
The Ranger. There is a biggie. It was designed in 1812. Scheduled redesign in 2950. Comeone. I amready made my comments about the mistakes they made to the Sport Trac. The could have easilly took the current Explorer frome, modified the rear portion to suit a pick-up. Put a solid axle in it, and they have a base for a new Ranger and given what most people want in a Trac. The competition does not use an IRS on thier 4 door trucks. Nissan, Toyota, Dodge, and Chevy/GMC. I don't consider the Ridgeline a truck.
With the new Ranger platform, they can offer a V8. Something many Ranger owners would love to have. Give people what they want. Obviously people don't want a Ranger as it stands right now.
They got the F-150 right. They have some issues to fix, but it will come. I do think Ford needs to take the Diesel out of the LCF, and put it in the F-150. The only Diesel 1/2 ton truck on the market. With rising fuel costs, people would seriously consider one. I wwould guell gas mileage around 25 MPG with enough power to tow 10,000+ LBS. Something perfect for someone that tows a camper a few times a year, but doesn't want a 3/4 ton truck. It is a V6 diesel with 200 HP and 440 LB/FT torque. Perfect for a 1/2 ton truck. I would buy one. All the 4.5L Power Stroke is a 6.0 PS with 2 cylinders loped off. it is a win-win. The technology is already there. Why not use it?
The Lincoln LS was a hot looking car. As usual, Ford droped the ball. They did not market it right and over priced it.
They invested too much moeny into SUV's and forgot that people wanted cars too.
In the 90's, Ford had the Crown Vic, Taurus, Contour, Escort, and Festiva. By the year 2000, they had the Focus, limited Escort line (IIRC, the ZX2), Taurus, and Crown Vic. In the 1990's, they had 5 of the top 10 selling cars and trucks.
F-Series, Ranger, Explorer, Escort, and Taurus. Do they even have any vehicles in the top 10 now?
Money is tight. Chrysler used the K Car platform to bring them out of the slump they were in. Ford could do the same thing if they would get thier heads screwed on tight.
Tom