I used to be pretty neutral on the Consumer Reports bias issue. Honda and Toyota build a lot of very good vehicles and deserve accolades for the quality.
But a couple of years ago, CR did a "large" (8 passenger) SUV comparison, and chose the Honda Pilot. They judged it superior in "towing performance" to the other entries. Towing performance, in the review's methodology, was towing the vehicle's maximum, which was 3,500 pounds for the Pilot and at 5,000 and in some cases well over 7,000 lbs for many of the other vehicles in the test.
I'm sorry, but saying one vehicle is better than another at towing because it tows 3,500 pounds better than the other tows 7,000 pounds is absolutely transparent and out of touch with a critical reason why people buy full size SUVs: Towing heavy loads. I questioned whether the Pilot should have even been in the test, since it was substantially smaller than the other vehicles, and really out of it's size class.
I wrote CR off after that.
The current top 10 bothers in another context. They went out of their way to mention Honda and Toyota models as "also rans" in a couple of categories, when the truth is, there are many fine vehicles in each category that are worthy of such mention.
I am not a "buy American" thinker. I have owned quite a few Hondas, and liked each one. But the CR stuff is a bit biased. I think Honda and Toyota must have explicit pictures of the CR editorial staff in compromising poses. I have no other explanation.