My company makes noise reduction parts for cars (Carpets, dash insulation, hoodliners, etc) and I do all of our noise testing. Dynamat does work, but the markup on it is insane. I would estimate they sell that at least 20X what it costs to make. It is a soft butyl rubber with aluminum foil constraining layer. I am not familiar with the Brown Bead product that Doug Watts mentioned, but looking at the site, it looks like the same stuff, though maybe a little thinner.