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Saw this article on MSNBC... to quote the Toyota spokesman:
Toyota Motor Corp. spokesman Xavier Dominicis confirmed Wednesday the company has no plans to match the Big Three’s discount program. Toyota sales were up 10 percent in June.
“Our outlook is a long-term outlook, and we’re seeking sustainable growth,†Dominicis said. “Toyota buyers tend not to be the deal-of-the-day buyers. There’s a lot of loyalty when you look at our buyers.â€
I'd have to agree with that statement. Buyer loyalty is more important than finding the "bluelight" special at K-Mart. After 2 years of ownership of my first Toyota, I'd definitely consider buying another one when I'm ready to buy again.
Do you guys think "employee pricing" is going to hurt the Big 3 automakers?
Toyota Motor Corp. spokesman Xavier Dominicis confirmed Wednesday the company has no plans to match the Big Three’s discount program. Toyota sales were up 10 percent in June.
“Our outlook is a long-term outlook, and we’re seeking sustainable growth,†Dominicis said. “Toyota buyers tend not to be the deal-of-the-day buyers. There’s a lot of loyalty when you look at our buyers.â€
I'd have to agree with that statement. Buyer loyalty is more important than finding the "bluelight" special at K-Mart. After 2 years of ownership of my first Toyota, I'd definitely consider buying another one when I'm ready to buy again.
Do you guys think "employee pricing" is going to hurt the Big 3 automakers?
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