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Welcome to SportTrac.Org
Off Topic Discussion
Ford Ranger Wildtrak
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<blockquote data-quote="Johnny O" data-source="post: 997764" data-attributes="member: 61743"><p>I attended the last Sport Trac meet in Louisville in 2010, where we got a tour of the factory and a Q&A session with the Ford brass. It boiled down to the fact that they had to develop a new unibody Explorer for fuel economy reasons BUT they simply weren't selling enough Sport Tracs to justify developing a pickup version. If memory serves, they said they really need to sell at least 20,000 of anything to be for it to be profitable and the last year for Sport Tracs, 2010, they were going to sell about 12,000. Our point was that they didn't advertise the Sport Trac much, but it is what it is.</p></blockquote><p></p>
[QUOTE="Johnny O, post: 997764, member: 61743"] I attended the last Sport Trac meet in Louisville in 2010, where we got a tour of the factory and a Q&A session with the Ford brass. It boiled down to the fact that they had to develop a new unibody Explorer for fuel economy reasons BUT they simply weren't selling enough Sport Tracs to justify developing a pickup version. If memory serves, they said they really need to sell at least 20,000 of anything to be for it to be profitable and the last year for Sport Tracs, 2010, they were going to sell about 12,000. Our point was that they didn't advertise the Sport Trac much, but it is what it is. [/QUOTE]
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Off Topic Discussion
Ford Ranger Wildtrak
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