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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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<blockquote data-quote="Tom Schindler" data-source="post: 1016737" data-attributes="member: 56140"><p>Rich,</p><p></p><p></p><p></p><p>Maybe you were offended by the survey since Mercedes-Benz was tied in the number 2 position with Toyota? J/K</p><p></p><p></p><p></p><p>Seriously, people do surveys and studies all the time. This is how the business world works. (Of course, you already know all of this)</p><p></p><p></p><p></p><p>Ford being number 1 in customer loyalty can be simply because Ford has the best balance between, looks, value, features, hype, and quality. It might be because they are not GM.</p><p></p><p></p><p></p><p>Regardless of the reason, data says people that drive Ford vehicles are most likely to buy another Ford. People that drive Toyota or Mercedes-Benz are second most likely to buy a Toyota or Mercedes-Benz.</p><p></p><p></p><p></p><p>In the 5th position, those most be special group since they are willing to buy another Chevrolet, even after the 100 gajillion (I know it is a fake number, no need to correct me) recalls GM has had so far and the list keeps growing.</p><p></p><p></p><p></p><p></p><p></p><p>Tom</p></blockquote><p></p>
[QUOTE="Tom Schindler, post: 1016737, member: 56140"] Rich, Maybe you were offended by the survey since Mercedes-Benz was tied in the number 2 position with Toyota? J/K Seriously, people do surveys and studies all the time. This is how the business world works. (Of course, you already know all of this) Ford being number 1 in customer loyalty can be simply because Ford has the best balance between, looks, value, features, hype, and quality. It might be because they are not GM. Regardless of the reason, data says people that drive Ford vehicles are most likely to buy another Ford. People that drive Toyota or Mercedes-Benz are second most likely to buy a Toyota or Mercedes-Benz. In the 5th position, those most be special group since they are willing to buy another Chevrolet, even after the 100 gajillion (I know it is a fake number, no need to correct me) recalls GM has had so far and the list keeps growing. Tom [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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