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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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<blockquote data-quote="Jackson Ellis" data-source="post: 1016728" data-attributes="member: 70795"><p>The company that did this study concentrates on the automotive market, and it's customers are the auto makers, their suppliers, and stakeholders. They analyze all aspects of the market and then provide consultation to anyone that wants to pay for it. This study is the result of ongoing analysis of auto customers and what they're buying. They crunch these numbers every quarter (this article covers Q1 2014 versus the previous 120 months) whether Ford wants to see it or not. It helps Ford, sure, they get to say we're number 1. But it helps others too, buy seeing what people are buying so they can adjust to the market.</p><p></p><p></p><p></p><p>The original article was released as company news on the study-maker's website. It got picked up by news writers all over, and the one posted above is MSN's abbreviated version of it. Ford is number 1 right now; by giving the most customers what they want: choice of many types, good dealership experience, great styling, competitive pricing, and probably most of all, flexibility in a market where real and perceived issues change the masses whims overnight. Remember how Explorer sales tanked by half when gas first went over $4 in 2008? Explorer went car-based and ST went absent a couple years later.</p></blockquote><p></p>
[QUOTE="Jackson Ellis, post: 1016728, member: 70795"] The company that did this study concentrates on the automotive market, and it's customers are the auto makers, their suppliers, and stakeholders. They analyze all aspects of the market and then provide consultation to anyone that wants to pay for it. This study is the result of ongoing analysis of auto customers and what they're buying. They crunch these numbers every quarter (this article covers Q1 2014 versus the previous 120 months) whether Ford wants to see it or not. It helps Ford, sure, they get to say we're number 1. But it helps others too, buy seeing what people are buying so they can adjust to the market. The original article was released as company news on the study-maker's website. It got picked up by news writers all over, and the one posted above is MSN's abbreviated version of it. Ford is number 1 right now; by giving the most customers what they want: choice of many types, good dealership experience, great styling, competitive pricing, and probably most of all, flexibility in a market where real and perceived issues change the masses whims overnight. Remember how Explorer sales tanked by half when gas first went over $4 in 2008? Explorer went car-based and ST went absent a couple years later. [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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