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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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<blockquote data-quote="Richard L" data-source="post: 1016727" data-attributes="member: 52972"><p>Tom,</p><p></p><p>You are missing my point.</p><p></p><p></p><p></p><p>The data was collected from all 50 state's vehicle resgistrations for the past 10 years. That data is far from free, and there was a lot of cost associated with analyzing all that data. Somebody paid a lot of money for something that we agree, says nothing, proves nothing, and is of no benefit..... Nobody spends that kind of money just to write a news article, unless there is some motivation, or hidden agenda that benefits someone?</p><p></p><p></p><p></p><p>I am sure that Car Makers compile such statistics for internal use, but if Ford published the statistics most people would not necessarily believe them. So why not pay someone to gather the statistics from public records and publish the article so it sounds more like a neutral, unbiased study?</p><p></p><p></p><p></p><p>I believe that somebody benefited from the article if only by stating that Ford has more satisfied customers who continue to loyal to the Ford brand. Some people will read the article and assume that Ford's vehicles must be better in some way? And that may be the main reason for the gathering the data and reporting it</p><p></p><p></p><p></p><p>...Rich</p></blockquote><p></p>
[QUOTE="Richard L, post: 1016727, member: 52972"] Tom, You are missing my point. The data was collected from all 50 state's vehicle resgistrations for the past 10 years. That data is far from free, and there was a lot of cost associated with analyzing all that data. Somebody paid a lot of money for something that we agree, says nothing, proves nothing, and is of no benefit..... Nobody spends that kind of money just to write a news article, unless there is some motivation, or hidden agenda that benefits someone? I am sure that Car Makers compile such statistics for internal use, but if Ford published the statistics most people would not necessarily believe them. So why not pay someone to gather the statistics from public records and publish the article so it sounds more like a neutral, unbiased study? I believe that somebody benefited from the article if only by stating that Ford has more satisfied customers who continue to loyal to the Ford brand. Some people will read the article and assume that Ford's vehicles must be better in some way? And that may be the main reason for the gathering the data and reporting it ...Rich [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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