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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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<blockquote data-quote="Tom Schindler" data-source="post: 1016720" data-attributes="member: 56140"><p>It doesn't matter. Maybe they like the steering wheel. Maybe they like a certain button on the dashboard. Maybe they like the blue oval on the front.</p><p></p><p></p><p></p><p>It doesn't matter. Ford is number 1 in customer loyalty. That is what the study said.</p><p></p><p></p><p></p><p>Nothing subjective at all. That was your original contention that being number 1 in customer loyalty was subjective.</p><p></p><p></p><p></p><p>If it was said Toyota was Number 1 in customer loyalty, then we would know Toyota drivers prefer to drive Toyota.</p><p></p><p></p><p></p><p>You are over thinking the results.</p><p></p><p></p><p></p><p>Is the survey really beneficial? Not in the least. Do I rush out and buy a car because Motor Trend called something the "Car of the Year"? Nope. Do I study Consumer Reports and buy what they recommend? Not in the least.</p><p></p><p></p><p></p><p>I know what type of vehicle I need and I buy whatever it is in the Ford brand.</p><p></p><p></p><p></p><p>Why do I do this?</p><p></p><p></p><p></p><p>I drive Ford products.</p><p></p><p></p><p></p><p></p><p></p><p>Tom</p></blockquote><p></p>
[QUOTE="Tom Schindler, post: 1016720, member: 56140"] It doesn't matter. Maybe they like the steering wheel. Maybe they like a certain button on the dashboard. Maybe they like the blue oval on the front. It doesn't matter. Ford is number 1 in customer loyalty. That is what the study said. Nothing subjective at all. That was your original contention that being number 1 in customer loyalty was subjective. If it was said Toyota was Number 1 in customer loyalty, then we would know Toyota drivers prefer to drive Toyota. You are over thinking the results. Is the survey really beneficial? Not in the least. Do I rush out and buy a car because Motor Trend called something the "Car of the Year"? Nope. Do I study Consumer Reports and buy what they recommend? Not in the least. I know what type of vehicle I need and I buy whatever it is in the Ford brand. Why do I do this? I drive Ford products. Tom [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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