Forums
New posts
Search forums
What's new
New posts
New media
New media comments
Latest activity
Media
New media
New comments
Search media
Members
Registered members
Current visitors
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Help Support Ford SportTrac Forum:
This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.
Message
<blockquote data-quote="Richard L" data-source="post: 1016718" data-attributes="member: 52972"><p>Eddie,</p><p></p><p>I can understand your preference and why you may be loyal to Ford products. Other will have different reasons, and some have no other reason than Ford did not take Bailout money....And that's OK too.</p><p></p><p></p><p></p><p>My question is what does it mean to be number-1 in customer loyalty if you don't know why the customers are loyal to particular brand? </p><p></p><p></p><p></p><p>The article does not appear on that link (just the title), so I don't know the exact data used. Is it based on the number of cars sold? If you sell more cars at a cheaper price you probably will get more repeat customers than the number of cars Mercedes, BMW, Lexus Ferrari or even Cadillac sells, but I suspect that they have a lot of loyal customers willing to poney up the money even without rebates, or loyalty discounts. I know a lot of Mercedes owners who say that they would never own anything but a Mercedes? </p><p></p><p></p><p></p><p>...Rich</p></blockquote><p></p>
[QUOTE="Richard L, post: 1016718, member: 52972"] Eddie, I can understand your preference and why you may be loyal to Ford products. Other will have different reasons, and some have no other reason than Ford did not take Bailout money....And that's OK too. My question is what does it mean to be number-1 in customer loyalty if you don't know why the customers are loyal to particular brand? The article does not appear on that link (just the title), so I don't know the exact data used. Is it based on the number of cars sold? If you sell more cars at a cheaper price you probably will get more repeat customers than the number of cars Mercedes, BMW, Lexus Ferrari or even Cadillac sells, but I suspect that they have a lot of loyal customers willing to poney up the money even without rebates, or loyalty discounts. I know a lot of Mercedes owners who say that they would never own anything but a Mercedes? ...Rich [/QUOTE]
Insert quotes…
Verification
Post reply
SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
Top