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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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<blockquote data-quote="Tom Schindler" data-source="post: 1016711" data-attributes="member: 56140"><p>#1 in brand loyalty is nothing perceived. It means that people who drive Fords prefer to drive Fords.</p><p></p><p></p><p></p><p>I like BF Goodrich tires. I am loyal to BF Goodrich tires, IF I CAN BUY THEM CHEAPER THAN THE AVERAGE TIRE. I am more loyal to my wallet than a tire brand.</p><p></p><p></p><p></p><p>If I continually ALWAYS bought BF Goodrich tires without buying any other brand, I am loyal to that brand.</p><p></p><p></p><p></p><p>Some people are Pepsi drinkers, others are Coke drinkers. If I buy the pop that is the cheapest, I am not loyal to either brand. If I only buy Coke or only buy Pepsi, I am loyal to the brand.</p><p></p><p></p><p></p><p>This is nothing more than some company doing a study and coming up with an answer.</p><p></p><p></p><p></p><p>Essentially, people that drive Fords prefer to drive Fords.</p><p></p><p></p><p></p><p>There is no perception here.</p><p></p><p></p><p></p><p>Ford drivers prefer to buy Fords. That's all...</p><p></p><p></p><p></p><p></p><p></p><p>Tom</p></blockquote><p></p>
[QUOTE="Tom Schindler, post: 1016711, member: 56140"] #1 in brand loyalty is nothing perceived. It means that people who drive Fords prefer to drive Fords. I like BF Goodrich tires. I am loyal to BF Goodrich tires, IF I CAN BUY THEM CHEAPER THAN THE AVERAGE TIRE. I am more loyal to my wallet than a tire brand. If I continually ALWAYS bought BF Goodrich tires without buying any other brand, I am loyal to that brand. Some people are Pepsi drinkers, others are Coke drinkers. If I buy the pop that is the cheapest, I am not loyal to either brand. If I only buy Coke or only buy Pepsi, I am loyal to the brand. This is nothing more than some company doing a study and coming up with an answer. Essentially, people that drive Fords prefer to drive Fords. There is no perception here. Ford drivers prefer to buy Fords. That's all... Tom [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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