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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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<blockquote data-quote="Richard L" data-source="post: 1016710" data-attributes="member: 52972"><p>ncstatefolfpacker,</p><p></p><p>I am only referring to how these various Customer Loyalty statistics are derived. </p><p></p><p></p><p></p><p>Simply because someone buys the same brand vehicle within 10 years can be interpreted many ways. If they had bought a GM, Chrysler, Honda, Toyota, or any brand vehicle and they were satisfied with that vehicle, they would naturally want to go back to that brand for their next vehicle. Since most vehicles on the market in the same class and price range are very close in quality....they could have been just as happy with a GM. Chrysler, or foreign vehicle if that is what the bought before...so a lot of their next vehicle choice is based on how there were treated at the dealership</p><p></p><p></p><p></p><p>If the quality of the vehicles are similar for that class and price range, then the customer relations of that dealership is what tips the scales for brand Loyalty. Some people will assume that Fords are better when it was the dealership and to some degree the corporate customer relations that really builds brand loyalty.</p><p></p><p></p><p></p><p>...Rich</p></blockquote><p></p>
[QUOTE="Richard L, post: 1016710, member: 52972"] ncstatefolfpacker, I am only referring to how these various Customer Loyalty statistics are derived. Simply because someone buys the same brand vehicle within 10 years can be interpreted many ways. If they had bought a GM, Chrysler, Honda, Toyota, or any brand vehicle and they were satisfied with that vehicle, they would naturally want to go back to that brand for their next vehicle. Since most vehicles on the market in the same class and price range are very close in quality....they could have been just as happy with a GM. Chrysler, or foreign vehicle if that is what the bought before...so a lot of their next vehicle choice is based on how there were treated at the dealership If the quality of the vehicles are similar for that class and price range, then the customer relations of that dealership is what tips the scales for brand Loyalty. Some people will assume that Fords are better when it was the dealership and to some degree the corporate customer relations that really builds brand loyalty. ...Rich [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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