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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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<blockquote data-quote="Jackson Ellis" data-source="post: 1016709" data-attributes="member: 70795"><p>This wasn't a customer opinion poll. It apparently was an analysis of the customers who purchased a vehicle in the past 10 years and then purchased the same brand in the past 3 months. I don't know whether that is a good measure of loyalty either, but I do know that it's only a measure of loyalty from new-car buyers. For me, I'll never show up in that analysis because I've never purchased a new car. Used car buyers bolster a companies reputation by keeping up residual values of leases and resale values of used cars. These two factors contribute greatly to a new-car buyer sticking with a brand.</p><p></p><p></p><p></p><p>Almost every time I've bought a vehicle, I went with the best available to me at the time. Probably the only times I've searched for a single vehicle, were a Wrangler and two Mustangs - all of which were weekend and good weather cars, not daily drivers.</p></blockquote><p></p>
[QUOTE="Jackson Ellis, post: 1016709, member: 70795"] This wasn't a customer opinion poll. It apparently was an analysis of the customers who purchased a vehicle in the past 10 years and then purchased the same brand in the past 3 months. I don't know whether that is a good measure of loyalty either, but I do know that it's only a measure of loyalty from new-car buyers. For me, I'll never show up in that analysis because I've never purchased a new car. Used car buyers bolster a companies reputation by keeping up residual values of leases and resale values of used cars. These two factors contribute greatly to a new-car buyer sticking with a brand. Almost every time I've bought a vehicle, I went with the best available to me at the time. Probably the only times I've searched for a single vehicle, were a Wrangler and two Mustangs - all of which were weekend and good weather cars, not daily drivers. [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
Ford #1 in brand Loyalty
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